Preliminary Exercise: 3a Introduction to Color in Film

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The Analysis of Color: Primary colors

The lesson is to analyze the significance of colors in media and how they may affect or enforce the genre of the media. Colors can have different connotations and denotations which could be used to create mood in a media forum. Colors are used to create mood and tones, giving depth to the clip for the audience. Having bright colors could make something cartoony or signify happy moods. Whereas darker colors create negative feelings that could add depth to a character's personality. Hue, saturation, brightness. All add personality to the media text. Hue could be a singular color on a different spectrum or colors with similar backgrounds to create a mood, saturation could be used to remove the color from the film creating a gritty tone and dark background, and brightness was used to create contrast which make feelings. The brighter tone would create happier tones, while the darker tone could create darker or realistic tones. A screenwriter would be responsible with deciding the colors as the screenwriter makes the screenplays and designs the script. By knowing the color theory I would be able to understand what colors and items that could go en scene to make the proper mood be established.